Designing Narratives
Book launch "Hortus Alienum - Scenographies of Nobody's Voyage", with a lecture by Anna Valentiny (Founder of Point Nemo Publishing & Partner at Valentiny hvp Architects) and Annick Kieffer (Founder of Studio Polenta)
“We believe that true innovation of thought and image emerges when the limits of disciplines are pushed to the extremes. A totally new creation may take shape in cross-media language when the neighbouring and the distant become conglomerate.”
.
The collaboration between Anna Valentiny and Studio Polenta began in 2016 by redesigning the Luxembourgish architecture magazine ADATO, whose editor-in-chief Valentiny had become the same year. The redesign aimed to reflect the new content in its physical appearance, and the editorial design. Based on this first joint project, a regular collaboration on various projects was subsequently developed. Based on the case studies of ADATO (2016 to today), 40 Years of Valentiny hvp Architects (2021), Kufa's Urban Art Esch (2022) and, most recently, the newly published book “Hortus Alienum”, the collaboration between publisher and graphic designer will be discussed.
But above the questions of 'How', the discussion will focus on the 'Why' : Why do we generate print media in the age of digitalization? What is the added value of a printed, analogue, and haptic product compared to largely free digital alternatives? Or, more simply, Why do we do books?
.
Programme
18h30 — Lecture : From Concept to Product. The collaboration between publisher and designer using the example of four jointly realized projects !
19h15 — Book Presentation "Hortus Alienum"
19h30 — Q&A
Language : LU, EN
This lecture is organised by the Valentiny Foundation, in collaboration with LUCA.
